ETC5523: Communicating with Data

Tutorial 11

🎯 Objectives

• dissect the encoding choices for plots and its role in providing the information that supports your data story
• discuss with peers about effective data visualisation

Exercise 11A

For the following data visualisation, discuss with your peers:

• What are the main information that the audiences will gain?
• What makes the data visualisation effective or not effective?
• What other graphs would you construct for the same intended message?

In particular, you should check the following:

• Perceptual tasks: What visual element must the audience decode to retrieve the statistical information?
• Cognitive principles: What cognitive principles are assisting the audience to “see” the information you want them to see?
• Aesthetic appeal: How well is the aesthetic design integrated with the rest of the data story?

Plot #1

Plot #2

Plot #3

Plot #4

Plot #5